DYB301: Impact Lab Purpose
A2 Project Road Safety Campaign
I initially thought of making the speed sign poster look like a tree, but decided against this due to the low contrast colour scheme.
I experimented with adding in different colour schemes
I changed my initial concept to a puzzle piece sign after feedback from my tutor, as the initial concept showed speed values which could confuse the driver. The puzzle piece design is intended to encourage drivers to actively engage in adapting their speed in response to their surroundings.
